Marketing, Domain Names & Branding Your Business

Those that obtain free websites don't typically care about what their domain name extension is, (.com). For this particular person, cheaper and free options are more important than branding. Basically, when you obtain a free website, you're just promoting other company's websites. For an example, if you purchased your domain name, but went the free route to host your site, your website link would look something like JoeBob.site.shopify.com. No one wants an extension to someone else's website. If you would, in this case I could offer you a free website service under our domain name, which would read something like JoeBob.site.scaleinlimbo.com

If you're serious about branding your company, then your website will require some sort of hosting plan to operate on a monthly basis. Whether you purchase web hosting with us or have your own preferred company you'd like to use, this is essential to having your website come to life and go live. See our hosting packages for more information.

Domain Names

A Domain name is a unique address for a website. Usually, it consists of a website name and a domain extension. A memorable domain will strengthen your branding and help your audience find your website.

An E-Commerce website is one that allows people to buy and sell physical goods, services and digital products over the internet rather than at a brick-and-mortar location. People typically use this sort of website when they want to obtain a payment from the consumer.

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Now that we've reviewed what these web features and services are, you'll have a better understanding of what your business would need to be successful.

What does your website really need?

This question helps us to understand the weaknesses of the current site and see what’s not working for you. It will help to understand the new website's purpose. It could be that the site just needs a new feature added or a different theme, or it might need to be built on a new platform with a different layout and features.

Defining the new website’s purpose and understanding its current weaknesses will help us to build a solid foundation for a successful project.